This morning in class, my classmate went on Google’s homepage and told us to look at the logo. Google creatively presents their logo in unique ways on different days. For special events and holidays, Google puts in a lot of work to make their logo fun and interesting. Their most successful ones have been the interactive ones. Today’s logo was Halloween related.
When you first go on the page, all that appears are doors to several houses. It has a spooky feel to it, but lends to the fact that it is interactive. So I clicked on the center door and a ghost appeared shaped like a g. Then I clicked the first door, and a monster shaped like a capital G appeared. I continued to click the rest of the doors to reveal all the letters of the logo. Finally, I clicked on a cat and I was taken to the next main page to search.
Google is one of the only companies that changes their logo. But their creative adaptations have become a trademark for the company. A logo brands the company so its identity is very important. To change it so frequently is a risky thing to do. However, as much as they play around with their logo, the original Google logo is still more well known than other companies.
What I find most interesting about the Google logos is the concept development. Each logo made fits the day it is made for. I especially like when interactivity is incorporated within it. During the Olympics, you could use the keyboard arrows to run a character through a race. One day you could actually record on a song. These little games attract people to the homepage.
Google is the only company that does this and it sets them apart. Breaking the rules sometimes has its benefits.